CesarScales runs done-for-you Meta ad campaigns that generate inbound leads for local service businesses — plumbers, landscapers, roofers, HVAC, and more. Consistent pipeline. Predictable growth.
Word-of-mouth got you here. But it won't get you where you want to go. Here is what that ceiling actually looks like.
Summer is slammed, winter is dead. You have no way to turn leads on or off — you just wait and hope. That is not a business, that is a gamble.
You rely on happy customers to send their friends. But you cannot forecast it, scale it, or turn it on when you need it. Referrals are a bonus, not a strategy.
While you wait for the phone to ring, better-marketed competitors are showing up in your customers' feeds and booking jobs you should have had. Every week you wait costs you.
We launch campaigns in days, not months. Here is exactly what happens when you work with CesarScales.
We start with a deep-dive call. We learn your service area, your best-fit customer, what a job is worth, and what your competitors are doing wrong. This is how we build ads that actually resonate — not generic copy pasted from a template.
Within 7 days we have your Facebook and Instagram ad campaign live. Custom creative, a high-converting landing page for your business, and targeting dialed into your zip codes. You approve everything before it goes live. Nothing launches without your sign-off.
You start getting inbound inquiries from people actively looking for your services. Every week we review performance, cut what is not working, and double down on what is. You get a plain-English report — no confusing dashboards, no jargon.
You focus on answering calls and running jobs. We handle everything else.
These are the kind of numbers that are possible when targeting is dialed in and the creative is built for your specific customer.
Every market is different. Your retainer is based on your service area, competition, and goals — not a one-size-fits-all number. Book a call and we'll give you a straight quote.
Ad spend is billed separately directly to your Meta account — you own and control your budget.
Cesar is a performance-focused media buyer who works exclusively with local service businesses. He does not manage 50 accounts. He manages yours — and he is obsessed with driving your cost per lead down week after week.
When you work with CesarScales, you are not getting handed off to a junior account manager. You are working directly with the person who built your campaign, writes your ads, and analyzes your data every morning. Clear communication, no fluff, real results.
If you have tried marketing before and got burned, these answers are for you.
Most clients start seeing inbound leads within the first 7–14 days of launch. The first month is also a learning phase — the Meta algorithm needs data to optimize. Campaigns typically hit their stride between weeks 3 and 6. We will always give you an honest timeline based on your market and budget, not an inflated promise to close the sale.
That is the most common thing we hear — and it almost always comes down to one of three things: the wrong offer, the wrong targeting, or sending people to a weak landing page. Generic ads do not work for local service businesses. We build campaigns specifically for your niche, your city, and your customer. If you want, bring your old ad account to the strategy call and we will show you exactly what went wrong.
No. We build a custom landing page for your business as part of the engagement. Most local service business websites are not optimized for paid traffic anyway — they are built for branding, not conversion. Your landing page will be built specifically to turn ad clicks into phone calls and form submissions. You do not need to touch your existing website.
Three things. First, we work exclusively with local service businesses — this is not a side service, it is the entire focus. Second, you work directly with Cesar, not an account manager reading from a script. Third, we are month-to-month with a performance guarantee. Most agencies lock you into 3–6 month contracts before you have seen a single result. We do not operate that way. If we are not producing leads, you should not be paying us.
We recommend starting with $500–$800/month in ad spend. That gives the Meta algorithm enough budget to find your best-performing audience without overspending before we have data. As leads come in and we identify what is working, we scale the budget strategically. You control your ad spend budget — it goes directly to Meta, not through us.
Book a free 30-minute strategy call. We will review your market, your current situation, and show you exactly what a campaign for your business would look like. No hard sell. Just an honest conversation.
No commitment required · Takes 30 minutes · Walk away with clarity regardless